​In this article: "Digital Marketing Journal: What to Consider When Deciding For Your Website SEO",  we explore the need for SEO and content marketing, what are some of the challenges with content marketing and SEO, and how to achieve your SEO goals.

CONTENTS

• Recognize the Need for SEO
• What Is SEO, Again?
• How Does Content Marketing Help In SEO?
• Who Is Your Target Market
• What to Expect With the Initial Assessment of Your Website
• What to Consider When Engaging the Service of an SEO Professional?
• What Are Some of The Challenges With Content Marketing?
• What You Should Do To Achieve Your SEO Goals?

RECOGNIZE THE NEED FOR SEO

So you want to apply SEO on your website.
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You recognize that your website needs some work, and you have a few ideas on what your SEO needs might be.
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In addition, you recognize a lot of possibilities that come with providing optimized web pages.

WHAT IS SEO, AGAIN?
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So what is SEO and how does it work?
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By now, many people are aware of the acronym – SEO. It stands for search engine optimization.
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Many business owners and digital marketers consider SEO as an effective and popular online marketing tool aptly popularized by the leading search engine, Google. 

HOW DOES CONTENT MARKETING HELP IN SEO?

SEO, in terms of content marketing, is a process of basically applying search engine optimization to a website, using a set of engaging, targeted content.
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Search engines gather and index gazillions of websites.

​When web users search online and use a set of keywords, search engines will show relevant web pages that match the keywords.

WHO IS YOUR TARGET MARKET

One very essential thing to look at - and that should effectively guide your SEO plan - is being able to present a well-defined profile of your target market.

If you remember in marketing, before you could work around on your 4P’s (product, pricing, place and promotion), you should have a clear idea of whom you are targeting.
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The same principle should be applied to direct your SEO efforts.

WHAT TO EXPECT WITH THE INITIAL ASSESSMENT OF YOUR WEBSITE

Before you even begin with your SEO, you will need to review and assess your website.

When you consult with an SEO consultant or SEO writer, the very first thing that you should have is an initial assessment of your website.

The initial assessment should tell you about what your website’s current status is or how it is performing in terms of your targeted keywords as well as your industry’s competition.
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You should know which websites are prominently showing up based on your targeted keywords.

WHAT TO CONSIDER WHEN ENGAGING THE SERVICE OF AN SEO PROFESSIONAL?
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The idea of engaging the service of SEO consultants, including SEO writers, should help you fulfill your SEO goals.

SEO content strategies are usually based on many important things, such as, understanding your customers’ behaviour, performance of your online competitors, and of course, looking at your current online marketing situation.

This would include what your company does, what services you offer, and how it can help solve your customers’ problems.
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With the current SEO trend, the most important thing to consider is the question: How to effectively apply content marketing in search engine optimization?

WHAT ARE SOME OF THE CHALLENGES WITH CONTENT MARKETING

The challenge for most companies trying to compete with online performance is how to consistently create a compelling, quality content.

This is particularly important - so that you can establish an unwavering impression as a company that provides great value and strong commitment to your customers.
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Also, another consideration is recognizing the fact that seeing results through SEO could take some time – perhaps, even much longer than what you would want.

WHAT YOU SHOULD DO TO ACHIEVE YOUR SEO GOALS?
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SEO requires hard work, consistency and focus.
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Business owners and digital marketing professionals must understand this.

Thinking of doing SEO - By Yourself?

If you’re a small business and you plan to do it yourself, you may need a lot of information - to get started. Not to mention the fact that you will need some dedicated time to learn about SEO, depending on the level of knowledge you already have.
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It is essential that you know the current SEO trends and updates.

Every now and then Google releases changes and updates on their algorithm.

​You may need to do some research and understand analytics – and how to work on and improve on your content.

Thinking of Working with an SEO professional?

If you need to assign the job to a professional, make sure that you understand the scope of the project.
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Work hand in hand with your SEO consultant and SEO writer. After all, they are part of your marketing team.
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You can help by providing useful information about your company’s strengths and weaknesses, and you will gradually achieve your desired SEO performance.