Content Marketing Post:
How to Effectively Write and
Distribute News and Press Releases
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CONTENTS

1.
Is Writing and Distributing a Press Release still Relevant in the Age of Digital Media?
2.
Seven Reasons for Writing and Distributing Press Releases
3
How to Write News and Press Releases Like a PRO
    3.1 Professional Writing Skills
    3.2 Learning How to Write News and Press Releases
4.
Press Release Distribution

Is Writing and Distributing a Press Release Still Relevant in the age of Digital Media?

We all have seen several businesses that thrive successfully online.

Some of these successful companies have had some press coverage, at one point or another.

How does a company get such a media coverage? How easy is it? And why does a company need it anyway?

Press releases can create awareness of your company’s activities, including launch of new products, promotion and brand campaigns.
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Successful marketers and business owners know the importance of using press releases. 

​Seven Reasons for Writing and Distributing Press Releases

Here are Seven Reasons for using, writing and distributing press releases:

1. To support your company’s communication strategy. It forms part of your content marketing strategy.
2. To support your branding goals. By using press releases, your target market can become aware of your brand messages.
3. To help in building your industry authority and leadership. You can become the authority source of information relevant to the industry you operate in.
4. To support your online search visibility and ranking. With press release distribution, many other influential people, bloggers, journalists, business owners and marketers interested in the information can link to the news release and share the message through their preferred media platforms.
5. To educate your customers. Many people trust news more than the paid form of communication, which is advertising. If you intend to educate your customers, a newsworthy release of information can be a better way to approach it.
6. To create public announcement. The press release content can become a public record and can serve as a reference. Whenever a web user searches online on your targeted keywords, there’s a good possibility that your news content can appear up on the search results.
7. To support your overall digital strategy. A news release distributed through a news service can help support your overall digital presence.

So, how does one write news and press releases like a PRO?

Creating a good story, such as news, publicity announcements and press releases require a professional skill.

Professional Writing Skills

Acquired professional writing skill can help make a huge difference.

​Getting the professional message out is integral for any business organization.

Ever wonder how skilled journalists write a newsworthy story, publicity announcements and press releases?

Professionals know the important aspects in PR writing that can create a well-crafted story; and that can also get attention and attract conversation and shares through other media platforms.

A professional press release writer understands vital elements in writing, such as: the inverted pyramid, answers to readers' questions or the 5 Ws and H, and writing a good headline.

Learning How to Write News and Press Releases via an Online Course

If you are interested to take your interest to the next level, you can learn more via an online course.

The course that choose may include topics on: Writing News and Press Releases. Some writing courses and programs can cover the following topics: The Skills good journalists have; Writing a good news story; Creating the Successful Press Release; and Distributing Your Press Release.

The course that you take on Writing News and Press Releases, should touch on writing a good news story. That may include learning about the following:

• The inverted pyramid
• The 5 Ws and H
• How not to bury the lead
• Writing a good headline for your story

Learning about creating a successful press release should cover the following:

• The press release format
• Quotes, how many to use, who to quote and how
• How and where to highlight your organization and contact
• Avoiding the direct sales pitch
• Press Release Distribution and the Skills of a good journalist and more...

Press Release Distribution

If you are ready to send your press release out to the news media outlets, you can now decide to use the service of a PR distribution company.

You may want to look for affordable PR distribution services.

Press release newswire organizations can help marketers and business owners distribute their press releases to various media networks, digital media channels, print media, and networks of bloggers and journalists.

Some press release newswire organizations have helped shape the landscape of the press release distribution industry. That is by offering affordable, effective press release distribution services to businesses of all sizes. Such entities are aware of the importance of creating awareness of brands and companies. That can help increase their online visibility, consistent presence & relevance to the industry.